B2B Website Design
Client: LoSasso Integrated Marketing
This website redesign project required creating a new look/feel (new style within the current branding), working closely with a copywriter and programmer and presenting to stakeholders at milestone marks (concepting, wireframe, mockups, initial dev) for the purpose of keeping the agency fresh and pushing forward our new messaging: fresh perspective.
Our exec team also wanted to communicate our expertise above the fold — I solved this by showing imagery of various industries in the background with a monochromatic treatment to avoid interfering with the headline.
Some big changes I made from the old site to the new site included: reducing the nav to a limited (4-item) overlay menu, simplifying project pages and making them more dynamic/customizable to encourage more frequent updates, incorporating a new brush script font and brush style iconography, and adding more microanimations to illustrate the agency’s in-house web development prowess.
After the new website was launched, I also updated the PowerPoint template deck, complete with master pages, cheat sheets for design direction, and easy-to-use co-branded pages for client presentations.
