Brand Identity Development

Client: Half Day CBD

To build the visual identity of this brand, I worked with a local CBD startup who wanted their brand to look and feel:

Trustworthy/Reputable
Innovative
Upscale/Premium
Relaxation/Zen/Comfortable
Optimistic
Fresh/Hip/Cool/Sexy
Pure/Clean
Effective

We explored a handful of different logo treatments, fonts, color palettes, and visual directions and landed on a color block concept.

We took this concept and applied it across all brand and marketing collateral including: packaging, business cards, pamphlets, ads, website, and trade show booth.