Virtual Conference Branding
Client: AMA Chicago
In 2021, this annual conference moved from in-person to virtual and its leaders wanted to refresh the branding for the event.
Existing branding
Concept options
They chose a concept that leveraged some existing brand assets (colors, fonts, and a pill-shaped graphic element) and introduced a vibrant freeform gradient that could be applied across many different platforms and pieces of content, from ads and emails to sizzle reels and social posts for sponsors and speakers.
Our team strategically angled the pill element to illustrate momentum and leaned on motion graphics for video content as a solve for avoiding use of in-person imagery from past events.
