COVID Response Campaign
Client: Jayco RV
Jumping at the opportunity to push content during the “year of the RV,” our team developed a COVID-19 response for our RV client that serves as a rallying cry for the consumers, the company, and the industry. In celebrating the community, toughness and adventurousness of RVers and campers, it was easy to avoid terms like “unprecedented times” and instead focus on the certainty: RVers are built for this.
The print ad appeared in a handful of industry publications while the landing page was more consumer-oriented. Both included a collage of user-generated content featuring product.
Phase 1 of the landing page included news, resources, stories and photos nestled within dynamic components like sliders, carousels, and galleries. Phase 2 pivoted to provide content about product quality and how to navigate the post-COVID world.
