OOH Campaign

Client: Capital One

This project aimed to increase awareness of the bank’s newly-opened cafes in Kansas City and New York City, highlighting that the cafes are open to all and not limited to current customers or cardholders. The campaign included many out-of-home placements (including a massive NYC metro station takeover, billboards, bus shelters, and digital screens) as well as postcards, social media ads, and email. Our team collaborated in Figma during the presentation and review process and then pushed all print media to InDesign for final layout and export.

The cafes had an existing set of brand guidelines, but we were able to push the look and feel a bit to establish a specific campaign look and feel—Concept 2 with a bit of Concept 4. This featured a subtle image/text overlap and custom photography showing the cafe space as well as food and bev.

A look behind the curtain: this is the spec sheet for just the Station Domination. Organization and attention to detail were absolutely necessary to maintain quality and accuracy with over 100 deliverables in many different formats.